The most fitting platform for business marketing varies from business to business. A ‘one size fits all’ formula to business marketing doesn’t exist.
Since all social networking platforms have their own unique set of tools and audience, you shouldn’t have to limit or lengthen your reach. It is best to -
● layout your social networking options
● study each of them individually
● pick the most suitable one
Before proceeding with your marketing strategy you need to have a grip over the following nuances of customer behavior -
1. Understand your target audience -
Doing this primarily allows you to know your customer preferences better and his purchase medium.
2. Study customer patterns -
Depending on your business and your customers’ buying method, the type of business marketing platform to use can be decided. This allows you to identify, focus and allocate resources to the most traffic generating mediums
Therefore, the strategic breakdown of this will help you -
● To know your customer
● Prominent platforms of his online presence
● The platforms that he engages to buy your product/services
● The aim of your business marketing.
This outlines that your business marketing strategy, along with its corresponding platforms should be unique to your business.
Nonetheless, there are some commonly used and high yielding business marketing platform as follows -
LinkedIn is the most preferred networking portal to reach millions in minutes. Its professional aspect is extensively used by brands and businesses to increase their market presence or build a customer base. Moreover, LinkedIn gives insight into work history, experience, endorsements, and much more. As a networking source, it allows you to build a professional brand image of your business and expand its reach.
Quora is also a popular platform for most marketing campaigns. Here brands can promote their services and products by enlisting them in answers.
As a part of the marketing strategy, YouTube can be used to create a channel and fill it with videos relating to your product or service. YouTube also gives you the option of paid advertising.
Tweets can be utilized in their short and simple format to convey a lot in fewer words. These are beneficial to increase awareness and attract attention.
This digital learning platform is where people come to publicize and promote their skills. You can extensively optimize this social learning portal to network with people worldwide and pass on the message about all that you have to offer.
Compared to all these social networking platforms, Facebook has an exceptional number of users. Your brand can make the most of this largest user base and build a suitable brand image. Create an appealing brand page or use Facebook advertising to the fullest extent.
Pinterest is interesting as it uses pictures and infographics to lure the audience. This can shape up to be an attractive platform to aesthetically rope in customers or spread brand awareness.
